You've probably heard both called powerful wealth stones. But here's the thing — they work in completely different ways. One builds your confidence to act. The other attracts opportunities toward you. Understanding that difference changes everything about which one you should actually buy.

Most guides just list benefits without helping you decide. This one's different. We'll walk through what each stone does, who they're best for, and whether you even need both.

Understanding the Core Difference

Tiger Eye and Pyrite both target the Solar Plexus chakra, but that's where the similarity ends.

Tiger Eye is a golden-brown quartz with a shimmering band that catches light from every angle. What makes it special isn't the look — it's the energy tradition behind it. People wear Tiger Eye when they need courage in the moment. Before a job interview. Before a difficult conversation. Before a business decision. It's the stone for someone who's already in the game but needs to play it better.

Pyrite — that "Fool's Gold" mineral with the metallic sheen — works on a different timeline. Where Tiger Eye says "trust yourself right now," Pyrite says "attract what you deserve." It's used in manifestation work, worn during financial planning, placed in business spaces. It's the stone for someone building something from the ground up.

The key difference: Tiger Eye activates what's already inside you. Pyrite magnetizes what's outside toward you.

The Durability Reality

Both stones sit at Mohs hardness 6.5, which means they're durable enough for daily wear but not indestructible. Here's what matters practically.

Tiger Eye holds up better long-term. The stone resists fading and maintains its shimmer for years. Wear it through showers, workdays, light activity — it holds. Pyrite? It oxidizes slowly in humid air. Not immediately, but if you live near the coast or in a wet climate, you'll notice the luster dulling over a year or two.

Both bracelets use an elastic cord that eventually weakens. A quality bracelet lasts 2-3 years before the string gives out. This is true regardless of price point. The stone outlives the string every time.

For care: Keep both out of pools and saltwater. Cleaning with a soft cloth and warm water works for both. Store them dry. That's really it.

When to Choose Tiger Eye

Pick Tiger Eye if you're in a decision-making role. Managers, entrepreneurs, anyone who needs to lead others benefits from its clarity. People in competitive environments — sales, athletics, academics — report that Tiger Eye's confidence effect shows up fast.

You'd also choose Tiger Eye if you're dealing with self-doubt. Not everyone does, but plenty of people benefit from a daily reminder on their wrist that says "I can handle this."

Same applies if you're starting something new. New job, new business, new relationship. That's when Tiger Eye's courage energy feels most useful.

Real talk: If you live in a humid or coastal climate, Tiger Eye is the practical choice. It won't tarnish. That matters if you're buying something to wear regularly.

A quality Tiger Eye bracelet costs between ₹1,200 and ₹2,500. That's for genuine 8mm beads with good banding. Anything cheaper than ₹800 is probably low quality or fake. Anything over ₹5,000 is premium artisan work.

When to Choose Pyrite

Pyrite makes sense when you're in wealth-building mode. Side business launching. Career transition coming. Financial recovery happening. Pyrite sits with you through that process.

It's also the stone for negotiation and deal-making. Salespeople, business owners, anyone cutting contracts. The tradition around Pyrite suggests it strengthens your position in these moments.

You'd pick Pyrite if you feel stuck or stagnant. That might sound abstract, but the ritual of wearing Pyrite while you actually work on your goals often shifts something. Manifestation practices aren't passive — they're about combining intention with action.

Aesthetically, Pyrite's metallic gold look appeals to people who want something that catches light. It's striking on the wrist.

Cost is similar: ₹1,000 to ₹3,000 for genuine quality. Check for visible cubic structure in the stone. That's how you spot the real deal.

Real vs. Fake: How to Tell

This matters because you'll find cheap fakes everywhere.

Fake Tiger Eye looks uniform. Real Tiger Eye has that chatoyant shimmer — light bounces differently depending on the angle. If the banding looks perfect and flat, it's not genuine.

Fake Pyrite is usually just painted brass. Real Pyrite is heavy, dense, and cool to the touch. It has weight to it. If it feels hollow or too light, skip it.

Both real stones have natural imperfections. A crack here, slightly uneven color there. Uniform perfection means synthetic.

Buy from sellers who tell you where the stones come from. South Africa for Tiger Eye, Peru or Brazil for Pyrite. Sellers who can't answer that question probably don't know what they're selling.

Price sanity check: If a Tiger Eye bracelet costs under ₹600, quality is questionable. Genuine 8mm bracelets start around ₹1,000. Pyrite similar range: ₹800+ for authentic quality.

Should You Wear Both?

This is where it gets interesting. Tiger Eye + Pyrite together create a complete strategy. One builds your inner confidence. The other attracts opportunities. That's a powerful combination.

The wearing method matters if you care about traditional practices: Pyrite on your right wrist (the projective hand, where you send energy out), Tiger Eye on your left (the receptive hand, where you draw energy in). This balances action with insight.

Cost for both bracelets together runs ₹2,000 to ₹5,500 depending on quality. That's cheaper than buying one premium piece, and it covers more ground spiritually.

Most people who own both report that wearing them together shifts something. More opportunities show up. Better decisions get made. It might be placebo. Or it might be that the reminder system works better when you've activated both your confidence and your magnetism.

The Final Decision

Pick Tiger Eye if you need to trust yourself more. It's a daily confidence reminder. Pick Pyrite if you're in a growth phase and need the mindset shift to manifest abundance.

Buy both if you're serious about the practice. The combination addresses the full wealth-building cycle.

Start with whichever one speaks to you visually. That matters more than people admit. If you're drawn to Tiger Eye's warmth, that's the one to begin with. If Pyrite's metallic shimmer calls to you, go that direction.

When you're ready to invest in quality stones, explore Keeta luxury's Pyrite bracelet collection for certified, ethically-sourced minerals with clear sourcing documentation. Each piece is verified for authenticity and includes care guidance you'll actually use.

For Tiger Eye specifically, Keeta luxury's selection  focuses on genuine South African stones with strong banding and lasting durability. The difference between low-quality and good-quality Tiger Eye shows up after a few months of wearing — the real stuff maintains its shimmer.

Either way, the real magic happens when you wear the bracelet intentionally. Set your goal when you put it on. Let it remind you throughout the day. That's where the transformation begins.

The three-hour session blended sound healing, energy work, meditation, and spiritual practices, creating what attendees described as a calming and transformative experience. Participants were guided through techniques aimed at emotional release, inner alignment, and spiritual awakening.

Speaking about the successful event, Pooja Seth shared, “The energy in the room was truly beautiful. Every time we come together for a healing session, there is a collective shift that happens emotionally and spiritually. The response in Mumbai has been overwhelming.”

She further added, “People today are carrying stress, emotional baggage, and generational patterns they often don’t even recognize. The Lineage Awakening is designed to help individuals reconnect with themselves and experience healing through the power of sound and energy.”

The event witnessed the presence of several well-known personalities from the television industry, including Sudha Chandran, who attended the session for the second time, and Maninee De, who marked her third visit to Pooja Seth’s healing circle. Entrepreneur Gauravv Saxena, along with actors Rukhsar Rehman, Surbhi Tiwari, Ekta Sharma, Mitaali Nag, Shivani Gosain, Chaitali Kohli, and Neelu Kohli, were also in attendance.

Along with sound therapy, attendees also had access to optional tarot guidance and spiritual consultations, adding a personalized dimension to the experience.

With growing interest in holistic wellness and mindful healing practices, The Lineage Awakening once again highlighted the increasing popularity of sound healing experiences among both celebrities and urban audiences in Mumbai.

Jaipur, Rajasthan: India’s Little Fashion Hunters (ILFH) has officially announced the much-awaited Chapter 13 of its prestigious Kids Fashion Runway, set to take place from 15th to 17th May 2026 in Jaipur, Rajasthan. The event is already creating excitement among aspiring young models, fashion enthusiasts, and parents across the country, with registrations currently open for participants aged between 3 and 15 years.

Recognized as one of India’s leading kids fashion platforms, ILFH continues to provide children with an opportunity to explore confidence, creativity, and stage presence through professional runway experiences. Over the years, the platform has gained popularity for nurturing young talent while offering exposure to the glamorous world of fashion and entertainment in a child-friendly environment.

The upcoming Chapter 13 promises a larger-than-ever showcase featuring professional grooming sessions, designer outfits for runway appearances, makeover and styling support, high-quality photoshoots, social media promotions, and live event coverage. Participants will also receive awards and certificates, adding to the overall experience of confidence building and recognition.

According to the organizers, the Jaipur edition aims to celebrate talent, individuality, and self-expression among children while giving them a memorable platform to shine. The grand finale is scheduled for 17th May 2026 and is expected to attract fashion professionals, influencers, photographers, and industry experts from different parts of the country.

One of the key highlights of ILFH Chapter 13 is its focus on personality development and grooming. Beyond the glamour of the runway, the event encourages children to improve communication skills, confidence, body language, and stage presentation. Organizers believe that such experiences help children develop essential life skills while enjoying the excitement of a professional fashion event.

The event will also feature designer collections specially curated for kids, creating a vibrant runway atmosphere filled with creativity and style. Participants can expect a professionally managed stage setup along with live media coverage and digital promotions to enhance their visibility on social media platforms.

Parents interested in enrolling their children can register through the official ILFH platform. Due to growing demand and limited participant slots, early registrations are being encouraged by the organizers. The event is open to boys and girls from across India who aspire to explore fashion, modeling, and stage performance opportunities.

ILFH has steadily emerged as a recognized name in the kids fashion segment, providing a launchpad for young talents seeking exposure in fashion shows, advertisements, entertainment projects, and social media collaborations. With Jaipur serving as the host city for Chapter 13, the organizers aim to blend fashion, creativity, and youthful energy into a spectacular three-day celebration.

The event is backed by a consortium of sector-specific partners. Mumkins.in serves as the title power partner, providing operational backing. The Trade International (@thetradeinternational) is designated as the official hospitality partner, responsible for guest and participant experience. Academic credibility is lent by Ellen College of Design (@ellencollegeofdesign), the event's fashion institute partner, which brings formal design education and industry mentorship to the program. Digital outreach is managed by Sangri Internet, the official digital partner overseeing the event's online presence and audience expansion.

For registrations and event details, interested participants may contact the official team at +91 8209817754 or visit the official website.

The eyewear market has traditionally been split into two extremes—premium international labels that come with steep pricing, and budget options that often compromise on durability and design. This gap created an opportunity for brands that could deliver both style and substance without making it inaccessible. Hashtag Eyewear has successfully stepped into this space by focusing on thoughtful product development and consumer-centric offerings.

With a strong background in retail and years of experience understanding customer preferences, the brand has built its foundation on quality and consistency. This has enabled Hashtag Eyewear to design collections that cater to modern lifestyles—products that are not only visually appealing but also practical for everyday use. From contemporary frames to well-crafted Sunglasses for men & sunglasses for women, the focus remains on delivering a refined experience without unnecessary premium pricing.

A key aspect of redefining affordable luxury lies in attention to detail. The brand emphasizes material quality, comfort, and performance, ensuring that each product meets the expectations of today’s informed consumers. This approach challenges the conventional belief that premium eyewear must always come at a high cost, making well-designed products accessible to a broader audience.

Another factor contributing to the brand’s growth is its ability to stay aligned with changing consumer behavior. As digital platforms continue to influence purchasing decisions, Hashtag Eyewear has expanded its presence online, allowing customers across India to explore and access its collections with ease. This shift reflects a deeper understanding of convenience-driven buying patterns and the importance of accessibility in today’s market.

Beyond accessibility, the brand’s product range reflects versatility. It continues to evolve across categories, offering solutions that cater to both lifestyle and functional needs. Whether it is everyday wear, travel-focused designs, or performance-oriented eyewear, the brand ensures that its offerings remain relevant to diverse consumer preferences.

What distinguishes Hashtag Eyewear is its approach to luxury—not as exclusivity, but as a well-rounded experience. By focusing on design, durability, and affordability, the brand creates value that resonates with a wide spectrum of customers. This philosophy aligns closely with the aspirations of modern Indian consumers, who seek products that reflect both their style and practicality.

As India’s eyewear industry continues to grow, brands that can strike the right balance between innovation and accessibility will lead the way. Hashtag Eyewear, with its customer-first approach and commitment to quality, is well-positioned to be part of this shift.

In redefining what affordable luxury means, the brand is not just responding to market trends—it is helping shape the future of eyewear in India.

1. Mrs. Sangeeta Joshi, a dedicated educationist from Barmer, has been serving the Rajasthan Education Board since 1991, beginning her journey at Chohtan and contributing across multiple schools in the region. Currently a Principal, PO, and Grade I Gazetted Officer, she oversees five surrounding village schools, driving academic and administrative excellence.

2. Dr. Divya Radhakrishnan, a leading homoeopathic doctor with 15+ years of experience, is transforming holistic healthcare through her clinics in Tiruchirappalli and Salem. Known for her “Zeal to Heal” approach, she actively mentors young doctors and promotes homoeopathy nationwide. She has received multiple prestigious awards, recognizing her excellence in healthcare, leadership, and women empowerment.

3. Prof. (Dr.) Raj Kumar Nayak, Dean at Netaji Subhas University, is a distinguished academician with over 27 years of experience in teaching, research, and academic leadership. A prolific scholar, he has authored 40+ books and 70+ research papers, playing a key role in curriculum development, teacher education reforms, and inspiring the academic community across India.

4. Dr. Simrat Gulati, with over 33 years of experience, is a renowned educator in management and mass communication, having taught at prestigious institutions like IIMC and Jamia Millia Islamia. Known for blending real-world industry insights with academic learning, she also actively contributes to social causes and has served as President of the IIMC Alumni Association.

5. Mrs. Deepali Chavan, Founder & Principal of Sri Adhyayan Preschool Daycare and TTC, is a visionary edupreneur dedicated to shaping young minds and mentoring future educators. Based in Pune, she is known for her holistic approach to early education, skill-based learning, and empowering teachers through professional training programs.

6. Susmita Kumari Rout is a seasoned educator, parenting coach, and administrator with over 16 years of experience in the education sector. Having served as Principal, Director, and Academic Counselor, she is known for her holistic approach to student development and her impactful role in empowering both students and parents through innovative educational practices.

7. Educator Nita Pathak Honored for Excellence in English Education With over 24 years of dedicated teaching experience, Head of English Department Nita Pathak continues to inspire students through innovative learning methods, technology integration, and creative pedagogy. Her remarkable contributions to student development and academic excellence have earned her multiple prestigious awards and recognition in the field of education.

8. Sankar S. Padmanabhan, a dedicated Mentor and Educator with over 10 years of experience, has been making a significant impact in the field of education by guiding students in English, Spoken English, Computer Aptitude, Current Affairs, and Commerce. Known for his commitment to student success, he has helped numerous learners excel in academic and competitive examinations. His outstanding contributions have earned him multiple awards and recognitions 

9. Dr. Manabendra Nayak, Head of the Department of Medicine at Down Town Hospital, Guwahati, and a distinguished postgraduate teacher under NBEMS, has made remarkable contributions to medical education and research with over 75 scientific publications. He has been honored with the “Distinguished Teachers Award” by NBEMS for his excellence in postgraduate teaching, along with numerous international fellowships and recognitions in the field of medicine.

1010. Dr. Swati, Assistant Professor of Law at the University of Allahabad, is a dedicated academic and environmental advocate with a Ph.D. in International Environmental Law. She actively promotes awareness through plantation drives, cleanliness campaigns, and social initiatives against child marriage.

Thousands of runners participate with great enthusiasm

Jaipur. The third edition of the Marudhara Half Marathon, organized by Kalptaru Shiksha Samiti with the aim of promoting health and fitness awareness in the city, concluded successfully on Sunday. More than 2,000 runners from different age groups participated enthusiastically in the 21 km, 10 km, and 5 km categories, making the event a memorable celebration of fitness.

The marathon was flagged off by the Chief Guest, Mr. Neeraj K. Pawan, Secretary, Department of Sports and Youth Affairs, Government of Rajasthan.

Distinguished guests included Mr. Jyotikumar Satija, IG, Railway Protection Force (RPF), North Western Railway; Mr. Ashish Sharma from ANS Solar; Mr. Rohit Patni from Shubhaashish Marina; and Mr. Dinesh Pahadia, General Manager, RIICO. The main attraction of the event was Ms. Aditi Sharma, Miss India Celeste India 2025, whose presence added to the excitement and enthusiasm of the participants.

The marathon commenced from the Bombay Hospital, Jaipur campus. Runners followed a route through the Sitapura Industrial Area up to Shubhaashish Marina and returned to Bombay Hospital, where they crossed the finish line. The energy and determination of participants were visible throughout the route.

On this occasion, Mr. Neeraj K. Pawan said, “The objective of the Marudhara Half Marathon goes beyond just running. It aims to promote health awareness while also encouraging Rajasthan’s rich culture, art, and traditions.”

IG RPF Mr. Jyotikumar Satija said, “Sporting events like this not only promote fitness but also foster a sense of responsibility and discipline in society. The participation of youth, families, and people from various age groups reflects how a healthy lifestyle is gradually becoming a people’s movement.”

ANS Solar was the title sponsor of the event, while Shubhaashish Marina and RIICO were the co-sponsors. Participants from various age groups actively took part and demonstrated their commitment to a healthy lifestyle.

The organizers stated that the marathon aimed to inspire people to adopt regular exercise and spread awareness about fitness in society. All participants who completed the race were provided with T-shirts, medals, and refreshments.

After the marathon, participants also enjoyed a vibrant cultural program alongside fagotsav (holi) celebrations, showcasing Rajasthan’s cultural heritage and adding a festive touch to the event.

Comprehensive security, medical assistance, and other necessary arrangements were efficiently managed throughout the program, ensuring that the event concluded peacefully and successfully.

The camp was organised as a walk-in drive and was open to the general public. It witnessed steady participation from employees, associates, and local residents, highlighting strong awareness and willingness around voluntary blood donation. The collected blood is expected to support nearby hospitals and healthcare facilities that regularly face supply gaps.

The Bengaluru drive formed part of a larger effort being carried out across multiple cities, aimed at strengthening local healthcare systems through simple yet impactful community action. Organisers focused on accessibility and on-ground engagement to encourage walk-ins and ensure smooth coordination throughout the day.

While Saarathi Finance primarily works with micro, small and medium enterprises to support economic growth and financial inclusion, initiatives such as this reflect its broader engagement with community welfare and public health.

The successful execution of the camp underscored the role of collective participation in addressing critical healthcare needs and reinforced the importance of sustained civic-led initiatives in urban centres like Bengaluru.

Renowned personality Upma Sharma lit up the launch event as the special guest at Mahindra Raj Motors’ Ropar showroom.

Ropar, 12th January 2026: Mahindra Raj Motors successfully hosted the grand launch of the all-new Mahindra XUV 7XO at its Ropar showroom, marking a major moment in Mahindra’s journey of delivering advanced, stylish, and technology-driven SUVs to Indian customers.

The exclusive unveiling was led by Mr. Rajwinder Singh, Managing Director, Mahindra Raj Motors, in the presence of media representatives, industry stakeholders, and automobile enthusiasts. The event was further elevated by the presence of special guest Upma Sharma, who added more excitement to the launch celebration.

The launch highlighted Mahindra’s strong focus on innovation, safety, and premium design, reinforcing its commitment to making cutting-edge automotive technology accessible to a wider audience.

Mahindra XUV 7XO – Advanced Technology Meets Everyday Luxury

The Mahindra XUV 7XO represents a bold step forward in the SUV segment, offering segment-leading features and intelligent technology across variants. Designed for modern Indian families, the SUV blends performance, comfort, and safety with contemporary styling.

Key highlights of the Mahindra XUV 7XO include:

Coast-to-coast HD triple-screen digital cockpit

ADRENOX+ infotainment system with smart connectivity

Wireless Android Auto and Apple CarPlay

Alexa built-in with ChatGPT integration

Over 75 standard safety features including 7 airbags, ESP, TPMS, and driver drowsiness alert

Level 2 ADAS with advanced driver assistance functions

540-degree surround view camera and blind view monitor

Premium comfort features such as ventilated seats, dual-zone climate control, ambient lighting, and panoramic skyroof

Multiple powertrain options including petrol and diesel, with manual and automatic transmissions

Available in both 6-seater and 7-seater configurations

Bookings & Deliveries

Bookings for the Mahindra XUV 7XO open on January 14, 2026, with customer deliveries commencing from the same date.

Speaking on the occasion, Mr. Rajwinder Singh, Managing Director, Mahindra Raj Motors, said that the launch of the XUV 7XO reflects Mahindra’s commitment to offering world-class SUVs that combine advanced technology, safety, and comfort, while meeting the evolving expectations of Indian customers.

Speaking on the occasion, Upma Sharma, said “It was a pleasure to attend the launch of the Mahindra XUV 7XO at Mahindra Raj Motors, Ropar.Congratulations to the entire team for making it a great choice for today’s families. Wishing them great success with this launch.”

With this successful launch at its Ropar showroom, Mahindra Raj Motors continues to strengthen its position as a trusted name in the region, bringing future-ready mobility solutions closer to customers.

Mohali, 10th October 2025: Raj Vehicles, an authorized Mahindra dealership in Mohali, has unveiled the all-new Mahindra Bolero range, featuring top-end variants — Bolero B8 and Bolero Neo N11. The new Bolero is priced between ₹7.99 – ₹9.69 lakh, while the Bolero Neo ranges from ₹8.49 – ₹9.99 lakh (ex-showroom Mohali).

The refreshed Bolero lineup brings a bold new design, including a stylish grille, diamond-cut R15 alloy wheels, and an all-new Stealth Black colour option. Inside, it offers 17.8 cm and 22.8 cm touchscreen infotainment systems, leatherette upholstery, RideFlo Tech, and improved seat contours for unmatched comfort and control.

Mr. Rajvinder Singh, Managing Director, Raj Vehicles Mohali, said, “The Mahindra Bolero continues to symbolize strength, trust, and versatility. With modern styling and advanced features, the new Bolero and Bolero Neo set new benchmarks in comfort and performance, while maintaining their iconic rugged DNA.”

The Mahindra Bolero has been on the road for 25 years, since its launch in 2000, and continues to hold a special place in the hearts of Indian SUV lovers for its durability, reliability, and timeless appeal.

Powered by mHAWK75 and mHAWK100 diesel engines, the new Bolero series delivers impressive performance and fuel efficiency, catering to both urban and rural customers. The vehicles are now available for bookings and test drives exclusively at Raj Vehicles, Mohali.

Whether you are an aggregator or a publisher, licensing plays a crucial role in granting access to a broader range of content and earning revenue while upholding intellectual property rights. For publishers, licensing enables them to own the right to publish and distribute works, while for aggregators, it gives the right to collect and distribute content from a variety of sources. In this blog post, we will cover content licensing for publishers as distribution partners and aggregators as sourcing partners, including the most important factors to take into consideration when licensing for each partner.

What is Content Licensing?

Content licensing is a comprehensive legal contract under which the owner of the copyrighted content (the licensor) grants another party (the licensee) the right to use, distribute or reproduce their intellectual property and content on certain terms and conditions, typically for a fee. The permission is normally outlined within a licensing agreement, which defines the scope, duration and payment terms for using the content.

Types of Content Licensing:

·         Exclusive Licensing: This type of content licensing permits a single licensee the sole right to utilise the content, usually in a specified territory or for a limited period.

·         Non-exclusive Licensing: This permits the owner of the copyrighted content to license the same content to multiple entities at the same time. 

·         Sole Licensing: This is a unique type of license where the owner retains the right to use the content for themselves but licenses it to others as well.

Understanding Content Licensing for Publishers as Distribution Partners

Content licensing for publishers is defined as a distribution partnership whereby a publisher licenses another party the right to reproduce their copyrighted materials for a specific purpose and time, often in exchange for a fee or other form of consideration. It helps publishers increase their exposure and income streams by monetising their available content assets on various platforms. 

Advantages of Content Licensing for Publishers:

Here are the major advantages of content licensing for publishers.

·         Revenue Generation: Through licensing, publishers can earn extra revenue from content that has already been created. They can receive royalties or one-time fees for the use of their licensed content, depending on the contract.

·         Audience Expansion: Through content licensing to other platforms or companies, publishers can expand their audiences and gain greater brand visibility.

·         Strategic Partnerships: Content licensing enables an alliance with other organisations that need high-quality content for marketing, promotion, or other purposes.

·         Increased SEO: Licensed content may result in more pages being indexed on a site, which can boost search engine rankings and traffic.

·         Legal Compliance: Licensing agreements ensure that content is used legally and ethically, protecting the publisher's intellectual property rights and preventing potential legal problems related to copyright infringement.

Understanding Content Licensing for Aggregators as Sourcing Partners

Content licensing for aggregators acting as sourcing partners entails providing access to copyrighted materials such as articles, images, and videos under specific terms. This enables aggregators to utilise and distribute such content legally, often for a fee, while the original content creator maintains ownership. Content licensing contracts determine the scope of use, period, and approved changes, protecting both parties involved. 

Benefits of Content Licensing for Aggregators

Content licensing offers several benefits for aggregators, including:

·         Access to a Large Range of Content: Licensing allows aggregators to easily expand the quantity and diversity of content on their platform with minimal time.

·         Cost Savings: Licensing can result in savings on costs for aggregators as it enables them to provide a large range of content without having to produce it themselves.

·         Enhanced User Experience and Engagement: Aggregators are able to provide a wide range of content that addresses various user interests and enhances user satisfaction and interactivity. By licensing, aggregators are able to bring in new segments of users and widen their audience base.

·         Revenue Generation: Licensing contracts have the potential to create revenue through royalty charges or by driving user traffic and engagement, which can then be monetised in the form of advertisements or subscriptions.

·         Legal Compliance and Brand Reputation: Aggregators can have a good brand reputation and avoid legal trouble due to unauthorised use of copyrighted work by using licensed content.

·         Core Competencies: Licensing enables aggregators to concentrate on their core competencies, including platform building, user interface, and marketing, while outsourcing content acquisition.

Key Factors to Consider for Licensing for Both Sides (Publishers and Aggregators)

When licensing content, both publishers and aggregators should carefully consider several key factors, including:

For Publishers (Licensors):

·         Clarity and Specificity: Publishers must formulate concise and precise licensing contracts. These should clearly state the extent of usage, whether it is exclusive or non-exclusive, the time duration for the license, and any limitations on the use of the content.

·         Rights Retention: Publishers have to determine which rights they want to license and which rights they will retain. This may involve rights for self-promotion, derivative works, or future use of the content.  

·         Monitoring and Enforcement: It is crucial to implement mechanisms to track how the licensed content is being used and ensure compliance with the agreement. Publishers should have protocols in place to address violations and take necessary legal action when required.

·         Royalty Structures: While negotiating licensing deals, publishers must decide on the royalty structure, which may be a percentage of sales, revenue or a flat fee. It is also important to set minimum payments to ensure a fixed income stream.

For Aggregators (Licensees):

·         Content Evaluation: Aggregators ought to thoroughly evaluate the quality, relevance and potential market appeal of the content they propose to license. This includes considering the publisher's experience with similar content and their target audience. 

·         Negotiation Power: Aggregators need to negotiate favourable licensing conditions, such as the scope of use, expiration dates, and royalty structures. They should also examine the exclusivity of the license and how it will affect their distribution function. 

·         Rights and Permissions: Aggregators must confirm that they possess the requisite rights to disseminate the content across their selected platforms and channels. This involves confirming that the intellectual property belongs to the publisher and then securing the appropriate permissions.

·         Market Fit: Aggregators must evaluate the marketing and distribution plan of the publisher to confirm that it aligns with their own objectives and market.

·         Risk Assessment: Aggregators also need to evaluate the risks that the content poses, such as possible legal problems, copyright or reputational issues.

Final Words

Content licensing is of most importance to both publishers and aggregators, serving as a gateway between the content creators and users while ensuring protection of intellectual property rights. Understanding licensing subtleties is crucial for legal and ethical use of content, allowing for appropriate attribution and facilitating collaboration to increase reach and effectiveness. 

Licensing ensures that publishers are legally permitted to reproduce and distribute works, while aggregators utilise licenses to have access to and distribute content, making it reach more people without legal issues.

Don’t let valuable content sit idle. HT Syndication helps publishers and aggregators distribute and monetise their content through strategic licensing partnerships. Let’s explore how your stories can live longer and earn smarter! Get in touch for a review.

Why Do Podcasts, Videos and Influencer Marketing Matter More Than Ever?

Today’s audiences are always on the lookout for content that feels relatable, engaging, and authentic. That is exactly what podcasts, videos and influencer marketing deliver.

Podcasts build deep, loyal audiences by creating space for long-form storytelling and authentic brand voices. Videos, meanwhile, dominate social feeds and search algorithms, making them essential for visibility, engagement and conversion. And influencers provide the credibility and relatability that traditional advertising often lacks, driving higher trust and purchase intent.

Together, these channels allow brands to connect with consumers in a dynamic and results-driven way. In today’s crowded digital landscape, they have become the key to staying relevant.

The Challenge of Doing It All In-House

While podcasts, videos and influencer campaigns offer immense value, producing them in-house is often easier said than done. These channels demand specialised skills, dedicated tools and significant time. These are things that many internal teams simply don’t have.

●     Producing a podcast means managing scripting, recording, editing, hosting and distribution.

●     Videos require creative direction, filming crews, post-production experts and platform-specific versions.

●     Influencer marketing is a full-time job involving talent scouting, contracts, campaign coordination, compliance and performance tracking.

For most teams already stretched thin across daily marketing activities, these added demands lead to delays, inconsistent quality and missed opportunities. Scaling content becomes a bottleneck and hampers growth instead of accelerating it.

How Does Outsourcing Solve the Problem?

Creating high-quality podcasts, videos and influencer campaigns requires time, talent and technical resources, all of which can overburden in-house teams. Outsourcing solves this challenge. Here’s how outsourcing helps level up your marketing game:

●     Access to Specialised Talent: When you outsource, you are tapping into a network of experienced and qualified professionals, including scriptwriters, videographers, editors, voice artists, influencer managers and data analysts. This expertise ensures your content is not only polished but also aligned with platform standards and audience expectations.

●     Faster Turnaround Times: External agencies have streamlined processes and dedicated teams to handle every stage of content creation, leading to faster execution without compromising on quality. This allows you to push out timely campaigns and stay relevant in fast-moving digital spaces.

●     Cost Efficiency: Hiring and retaining in-house talent for every function, especially for projects that are occasional or seasonal, can be expensive. Outsourcing eliminates fixed overheads and enables you to only pay for what you need, when you need it, giving you more flexibility and better ROI.

●     Scalability Without Burnout: Need to produce a podcast series, launch a video ad campaign and manage influencer collaborations, all in the same timeframe? Outsourcing makes it possible to scale your output without overloading your internal teams, helping you maintain momentum across multiple channels.

●     Strategic Input and Fresh Perspectives: An external partner brings an outsider’s view. This often leads to innovative content ideas, sharper messaging and better audience targeting. They can also benchmark your content against competitors and industry trends to keep your brand ahead of the curve.

●     Performance Tracking and Optimisation: Experienced content partners offer analytics and reporting tools that help you track what is working and where to improve. From podcast listens to video engagement to influencer reach, they turn performance data into actionable insights.

How Does Outsourcing Work?

Outsourcing your podcasts, videos and influencer campaigns helps you gain a partner who brings structure, creativity and resources to your content strategy. Here's how each channel works when handled by an expert content agency:

What Does Podcast Outsourcing Involve?

A professional podcast partner handles the full production lifecycle:

●     Strategy and Concept: Collaborating on the theme, tone and structure based on your brand goals.

●     Scripting and Guest Coordination: Developing engaging scripts and managing speaker outreach or interviews.

●     Recording and Editing: Providing studio-quality sound, mixing and editing for a polished finish.

●     Publishing and Promotion: Uploading to major platforms (Spotify, Apple, etc.) and creating teaser clips or transcriptions for cross-channel use.

You get a consistent, high-quality podcast presence without having to manage the logistics internally.

What Does Video Outsourcing Involve?

Video is one of the most resource-intensive formats. Outsourcing streamlines the entire process:

●     Creative Development: Brainstorming content ideas aligned with your brand tone and target audience.

●     Pre-Production: Storyboarding, scripting, location scouting and talent hiring.

●     Production: Professional filming with skilled crews, lighting and equipment.

●     Post-production: Editing, animation, captions and platform-specific formatting (YouTube, Instagram Reels, LinkedIn, etc.)

Whether it’s a brand video, explainer, testimonial or social media reel, you get high-impact visuals tailored for each channel.

What Does Influence Marketing Outsourcing Involve?

Outsourced influencer campaigns go far beyond just finding someone with a following:

●     Discovery and Vetting: Identifying influencers who match your audience, values and campaign goals.

●     Contracting and Compliance: Handling negotiations, deliverables, timelines and usage rights.

●     Campaign Management: Coordinating content creation, approvals and live posting.

●     Performance Tracking: Measuring reach, engagement, conversions and ROI, all shared in structured reports.

This approach ensures you get authentic, trackable results from influencer partnerships without the operational headache.

Summing Up

Podcasts, videos and influencer marketing are no longer optional. They are essential to building visibility, trust and engagement. But producing them in-house can stretch your team thin. Outsourcing these efforts gives you access to expert execution, faster turnarounds and better results without overwhelming internal resources. From strategy to delivery, the right content partner helps you scale with consistency and impact. If you are looking to unlock the full potential of these channels, outsourcing might turn out to be your smartest move.

Do you have a story to tell?  HT Syndication offers end-to-end production, from ideation and scripting to editing and distribution. Whether you are building a brand voice or telling compelling stories, we’ve got you covered. Let’s co-create something your audience will tune into and trust.

Reference Links

https://www.bcast.fm/blog/podcast-outsourcing

https://www.podkick.com/blog/outsourcing-podcast-production-professional-firms

https://unity-connect.com/our-resources/bpo-learning-center/outsourcing-video-production/

https://graphaize.com/the-ultimate-guide-to-video-production-outsourcing/

https://www.1840andco.com/blog/outsourcing-video-editing

https://stealthagents.com/outsourced-influencer-marketing-services/

https://www.outsourcing-center.com/what-makes-a-successful-influencer-marketing-outsourcing-partnership/

https://www.forbes.com/councils/theyec/2018/12/11/influencer-marketing-should-you-outsource-or-do-it-in-house/

https://www.garageproductions.in/why-podcasts-are-the-future-of-content-marketing/

https://aboutdci.com/blog/five-reasons-influencer-marketing-matters-in-2024-more-than-ever/

https://www.webdew.com/blog/why-video-marketing-is-so-powerful?srsltid=AfmBOoqaKDlS8SflfR41bR7slG1bQF_9dxUeK17Z7EczOazSHMfQIjZD

https://vidico.com/news/why-is-video-marketing-so-effective/

https://fastercapital.com/content/Video-marketing-outsourcing-and-hiring--Outsourcing-Video-Content-Creation--A-Smart-Move-for-Entrepreneurs.html

https://mediareach.co.uk/3-Reasons-Why-Outsourcing-Video-Marketing-to-Influencers-is-the-Best-Course-of-Action-in-2021-Beyond

https://scottmax.com/connect/in-house-vs-outsourcing-influencer-marketing-project-full-comparison/#Benefits_of_Outsourcing_Influencer_Marketing_Project

Why Do PR and Backlinking Matter for Brands?

PR and backlinking are two of the most powerful tools for building online authority and visibility. Effective PR helps shape public perception, earns media coverage and positions your brand as a thought leader. Meanwhile, backlinking, which refers to the process of earning links from other reputable websites, is a key factor in how search engines determine your website’s credibility and ranking.

Together, they create a feedback loop. PR placements often lead to high-quality backlinks. Meanwhile, strong backlink profiles boost your website’s authority, making future PR outreach even more effective. For any brand looking to grow online, investing in both is not optional but essential.

Why Is Managing PR and Backlinking In-house Challenging?

While PR and backlinking are crucial for growth, handling them internally can be a major challenge, especially for lean teams. Both functions require dedicated time, specialised knowledge and ongoing effort.

PR involves building relationships with publications, crafting compelling pitches and staying relevant in a fast-moving media landscape. Backlinking demands careful outreach, content strategy and strict adherence to SEO best practices to avoid penalties.

Without the right tools, experience or network, in-house teams often struggle to maintain consistency or deliver meaningful results. What starts as a side project can quickly become a drain on time and resources with unsatisfactory results.

Key Benefits of Outsourcing PR and Backlinking

Outsourcing PR and backlinking to a specialised agency allows brands to tap into expert strategies, proven networks and scalable solutions while staying focused on core business goals. Here are some key advantages:

1. Access to Strategic Expertise and Established Relationships

PR and backlinking are not just about sending out press releases or requesting links. They rely on strategic insight and trusted industry connections. Specialised agencies bring years of experience in crafting outreach strategies that actually work. They know how to identify the right publications, tailor pitches for different audiences and secure placements that build both authority and trust. More importantly, they come with an existing network of media contacts, bloggers and publishers. This headstart significantly increases your chances of earning high-quality backlinks and meaningful coverage, right from the beginning. 

2. Saving Time and Internal Resources

Effective PR and backlinking demand consistent outreach, follow-ups, content creation and performance tracking, all of which can quickly overwhelm in-house teams. By outsourcing, you free up valuable internal resources that can be redirected toward core business functions like product development, content strategy or customer engagement. You also avoid the time and effort involved in hiring, training and managing a dedicated team. With an agency handling the day-to-day execution, your team can focus on the big picture while still reaping the benefits of a strong digital presence.

3. Building High-quality, Authoritative Backlinks

Not all backlinks are created equal. Search engines favour links from trustworthy, relevant websites, and penalise spammy or low-quality ones. Agencies specialising in backlinking know how to secure placements on authoritative domains ethically. They focus on relevance, domain authority and natural link placement to ensure long-term SEO success. Instead of chasing quick wins, outsourced backlinking efforts are built on sustainable strategies that improve your site's credibility and organic visibility over time.

4. Alignment of PR with SEO Goals

When done right, PR and SEO complement each other. However, aligning them requires careful planning and expertise. An experienced agency understands how to craft PR campaigns that not only generate buzz but also support your SEO strategy. This involves choosing the right anchor text, earning links from relevant domains and amplifying keyword-targeted content through media coverage. This integrated approach ensures your brand message reaches the right audience and contributes to better search rankings.

5. Consistent Reporting and Strategic Direction

Outsourcing often brings greater clarity. Agencies provide regular, data-driven reports that track key metrics like domain authority, referral traffic, earned media coverage and keyword impact. This transparency helps you measure ROI, identify what is working and fine-tune your strategy accordingly. Beyond reporting, you also gain access to strategic guidance, from identifying high-impact opportunities to navigating algorithm updates or competitive shifts.

6. Better Cost-efficiency

Hiring and training an in-house team for PR and backlinking can be expensive, especially when you factor in salaries, tools and ongoing skill development. Outsourcing offers a more cost-effective alternative. With a fixed budget or retainer, you get access to an entire team of specialists, advanced tools and proven systems without the overheads of recruitment, software licenses or trial-and-error campaigns. This allows you to achieve better results at a lower overall cost

7. Scalability and Flexibility

Your PR and backlinking needs may change as your brand grows. Agencies are built to adapt. Whether you are launching a new product, entering a new market or ramping up SEO efforts, an outsourced team can scale campaigns up or down based on your goals and timelines. You won’t need to worry about hiring more staff or reassigning internal resources. This flexibility makes it easier to stay agile, test new strategies and respond quickly to market opportunities without being held back by bandwidth constraints.

8. Faster Results

Agencies bring tested strategies, ready-made processes and established media relationships. These advantages translate to quicker wins. Instead of spending months building a foundation, an outsourced team can hit the ground running. From securing backlinks on high-authority domains to landing press coverage in relevant publications, you will start seeing impact sooner. This speed is especially valuable for brands launching new initiatives or trying to improve their online visibility within a tight timeframe.

Summing Up

Outsourcing PR and backlinking can turn out to be a major competitive advantage. These functions require more than occasional effort. They demand strategy, consistency and deep industry knowledge. By partnering with specialised agencies, brands can ensure faster results, higher-quality placements and long-term SEO benefits without overburdening internal teams. In today’s digital ecosystem, outsourcing can help brands boost their credibility and visibility with minimum cost and effort.

Struggling to scale your PR and SEO game? Let HT Syndication handle the heavy lifting. We offer reliable outreach, editorial placements, and quality backlinks through media relationships that matter. No guesswork, just proven visibility and domain authority. Contact us today to see how we can amplify your brand’s digital footprint.

Reference Links

https://prlab.co/blog/what-is-pr-backlinking/

https://wpseoai.com/blog/why-digital-pr-is-important-for-scoring-high-quality-backlinks/

https://www.fifteendesign.co.uk/blog/when-you-should-and-should-not-outsource-link-building/

https://myb2bnetwork.com/blog/why-outsourcing-seo-and-backlink-writing-is-the-smart-move/#:~:text=Cost%20Savings%3A%20Outsourcing%20can%20help,focus%20on%20their%20core%20competencies.

https://editorial.link/outsource-link-building-the-pros-and-cons/

https://sureoak.com/insights/why-should-you-outsource-seo-link-building

https://blog.linkody.com/seo/outsource-link-building

https://beomniscient.com/blog/link-building-outsourcing/

https://awisee.com/blog/outsource-backlinks/

https://ossisto.com/blog/outsource-link-building/#elementor-toc__heading-anchor-5

https://www.linkedin.com/posts/goldfish-pr_pr-outsourcing-businessgrowth-activity-7239605679240462336-sE1q

https://www.businessnewsdaily.com/15270-outsourcing-marketing-and-pr.html

https://rokir.ie/why-outsource-your-public-relations/

https://www.agilitypr.com/pr-news/marketing-news/outsourcing-pr-services-can-transform-business/

The meticulously designed lehenga, adorned with 5D peacock embroidery and embellished with real pearls and rubies, was selected by the Europe-Asia Fashion Alliance (EAFA), the official fashion partner of Cannes. Crafted entirely using traditional handwork on Khadi tissue, the lehenga featured India’s national bird — the peacock — highlighted with silver ghungroos and intricate detailing. The total cost of creating the garment reportedly reached ₹4 lakh, a testament to its craftsmanship and cultural value.

What makes the selection even more exceptional is that Cannes typically favors western gown formats for its red carpet events. But Dr. Sharma’s design broke conventions — it impressed the selection committee so much that they lifted the gown-only requirement, allowing her to retain the bridal form and merely adapt it to a gown silhouette.

Unfortunately, as the festival approached in mid-May, rising tensions between India and Pakistan led to canceled flights from Jodhpur and widespread logistical issues. With her travel plans disrupted, Dr. Sharma missed the opportunity to physically attend the Cannes Film Festival, which ran from May 13 to 24.

Despite this setback, Dr. Sharma has already received invitations to both the next edition of Cannes and the prestigious Paris Fashion Show, reaffirming the industry’s recognition of her talent and artistry. She underwent a rigorous five-round selection process that included video interviews and detailed dress sketches, with final confirmation arriving in February 2025.

Dr. Sharma remains optimistic, stating that her mission continues beyond the red carpet. Through her Vastrashala Academy, she trains rural, urban, and underprivileged youth in fashion design, textiles, AI-based fashion tech, and embroidery. Her vision is to empower future designers to represent India globally, just as she has.

While geopolitical tensions may have delayed her Cannes debut, Dr. Sharma’s journey is far from over — and her art continues to make waves, both at home and abroad.

— More than 250 on-spot registrations received on the first day

Jaipur, May 27. Taking an important initiative towards guiding the youth of the state to choose their career and connecting them with employment opportunities, Vedanta Foundation successfully organized 'Yuva Rojgar Mela' at Vedanta PG Girls College, Reengus on May 27. The chief guest of the program was Khandela (Sikar), MLA Mr. Subhash Meel. During the program, Principal of Vedanta PG Girls College, Reengus, Prof. Dr. Shubha Sharma, National Coordinator and Administration Head of Vedanta Foundation, Kolkata, Mrs. Sujata Gyan and other dignitaries were present. The objective of this initiative is to make the youth self-reliant by providing them employment opportunities and encourage their active participation in the economic progress of the country.

Appreciating the organisation of the Yuva Rojgar Mela, MLA Khandela (Sikar), Shri Subhash Meel said: "Today, most of the youth are attracted only towards government jobs, whereas there are immense career opportunities in the private sector as well. This initiative by Vedanta Foundation to make the youth aware of the possibilities of the private sector is not only commendable but also the need of the hour. Such efforts make the youth aware and motivate them to become self-reliant and professionally competent."

Giving information about the programme, Prof Dr Shubha Sharma, Principal of Vedanta PG Girls College said: "Rojgar Yuva Mela is the vision of Vedanta Foundation's Trustee Smt Suman Didwania which has been successful due to our collective efforts. This fair is providing a platform to the youth to connect directly with private sector companies and get employment opportunities. In this five-day fair, students will not only be exposed to job options, but they will also be informed about career guidance and industry requirements. Dr Sharma thanked Shri T Ravikrishnan, CEO of Vedanta Foundation."

Many companies like Manpower Consultancy, Vedanta Resources, Rajasthan Digital Tiles, K.V. Corporation, Axis Bank, Era Private Limited, Ox Optic Fiber Limited, Azer Apex Limited, etc. were a part of this job fair and provided job opportunities to the eligible candidates. The companies offered packages of 2.5 LPA for freshers.

This 5-day job fair will run from 27 May to 8 June and will be held at various locations in Jaipur. The fair will recruit for entry level jobs in key sectors like IT, ITES, Banking & Insurance, Retail, Hospitality and Logistics. The minimum educational qualification has been fixed as 10+2. Registration is completely free. This effort of Vedanta Foundation provides an excellent platform to empower the youth and move them towards their dreams.

Upcoming Job Fair Venues and Dates:-

28 May – St. Soldier Public School, Pratap Nagar, Jaipur

30 May – St. Soldier Public School, C-Scheme, Jaipur

31 May – Biyani Group of Colleges, Sector-3, Vidyadhar Nagar, Jaipur

8 June – Rajasthan International Centre, Jhalana Institutional Area, Jaipur

Actress Delbar Arya is making waves in the Punjabi film industry, and her upcoming release Madhaniyan is all set to take her career to new heights. Touted as the biggest family drama of the year, Madhaniyan is a heartwarming tale of love and togetherness, starring Neeru Bajwa, Dev Kharoud, Nav Bajwa, and Delbar Arya in prominent roles. Helmed by acclaimed Punjabi filmmaker Nav Bajwa, the film has already sparked excitement among fans post its poster release. 

But what makes Delbar Arya even more thrilled is the opportunity to share screen space with one of India cinema’s most beloved and iconic actresses — Poonam Dhillon. For Delbar Arya, the experience has been nothing short of a remarkable opportunity.

“It’s a huge opportunity for an actor like me to work with such a veteran actress. Poonam Ma’am and I have most of our scenes together in the film where I portray the character of Jazz and she is my Nani in the film. We have a cute daughter, grandmother bond in the film.  I still remember, when I saw her for the first time, I was in awe. She’s so beautiful — it felt like age is just reversing for her. She is known for her charm, grace, and commanding screen presence."

“I am so grateful for this opportunity. She’s one of those rare actresses who knows exactly what she wants to deliver. But what touched me most was how grounded she is. While shooting, she never makes you feel like a junior artist. She takes time to guide you, to suggest things, and even appreciates your work. That kind of humility and support from someone of her stature is truly inspiring. I’m looking forward to how the audience reacts to seeing us together on screen. It’s been a very special journey.”

As Madhaniyan gears up for its release, fans are eagerly anticipating the fresh chemistry and a lot of family drama but with twists and turns. Delbar Arya, who has already been turning heads with her stellar performances and magnetic presence, is set to carve a niche for herself with this film.

With powerful performances, an emotionally resonant story, and the union of seasoned stars with rising talents, Madhaniyan is poised to be a cinematic celebration of family, tradition, and timeless connections.

Reviving a Sacred Tradition

Committed to reinstating this revered pilgrimage, Guru Ji Dr. Raj aims to lead a group of over 100 devotees this year. The meticulously planned yatra will include special meditation sessions at Lake Mansarovar and Kailash Paduka, allowing pilgrims to immerse themselves in the divine energy of these sacred locations. His mission is not only to reopen pathways for Indian pilgrims but also to emphasize the spiritual and cultural importance of this ancient journey.

The Significance of Kailash Yatra

For Hindus, the Kailash Yatra holds the same level of spiritual significance as the Hajj pilgrimage for Muslims. It is believed that Mount Kailash is Lord Shiva’s eternal abode, and circumambulating the mountain is an act of deep devotion, leading to spiritual enlightenment and liberation.

Why Do Pilgrims Undertake the Kailash Yatra?

Seeking Divine Blessings: Pilgrims believe that performing the Kailash Parikrama brings Lord Shiva’s blessings, absolving them of past sins and elevating their spiritual consciousness.

Spiritual Purification & Inner Peace: The tranquil surroundings of Mansarovar Lake and Mount Kailash serve as a sanctuary for deep meditation, helping devotees cleanse their minds and attain inner harmony.

Mystical Experiences & Transformations: Many seekers report profound spiritual insights and visions, attributing them to the unique energy of the region.

Testing Endurance & Faith: The pilgrimage is an arduous yet transformative journey, fostering patience, resilience, and unwavering faith.

Kailash Mansarovar Yatra via Kyirong

The 15-day Kailash Mansarovar Yatra via Kyirong has been designed to facilitate a safe and spiritually enriching experience for Indian pilgrims. Under the guidance of Guru Ji Dr. Raj, participants will receive comprehensive support, including logistical arrangements, expert guidance, and spiritual discourses, ensuring an immersive and fulfilling pilgrimage.

Join the "Chalo Kailash" Movement

By supporting the "Chalo Kailash" initiative, devotees contribute to the larger movement advocating for the reopening of the Kailash Yatra for Indian citizens. This mission is about more than just a pilgrimage; it is a call to reconnect with spiritual heritage, personal transformation, and divine enlightenment.

Be a Part of This Sacred Journey

For those who wish to participate in this once-in-a-lifetime spiritual expedition or to learn more about Guru Ji Dr. Raj’s initiative, visit www.raj.guru.

Let us come together in devotion and determination to restore access to this sacred yatra. Har Har Mahadev! ????

Launched in October 2021, the AU Bano Champion program is a pioneering CSR sports initiative of AU Small Finance Bank, with the aim to provide guided sports training to rural youth, in sports such as throwball, kabaddi, football, athletics, wushu, boxing and volleyball.

Along with training athletes at grassroots, AU Bano Champion consistently invests in the training and development of its coaches to keep them abreast with the latest techniques, training methods and nutrition knowledge to support the athletes in an optimal manner. Bano Champion has garnered support from various sectors, including partnerships with sectoral experts, association bodies, and the government. Over the years, AU Bano Champion has produced over 55 national level athletes.

The opening ceremony of the ‘Bano Champion’ tournament began with the ceremonial lighting of the lamp by the Chief Guest of the event Shree Rajendra Singh Shekawat, Senior IAS, Shree Rajveer Singh, Deputy S.P- Nawalgarh, Mr. Pardeep Narwal, International Kabaddi Player (Indian team member), World Cup & Asian Kabaddi Championship- Gold Medallist and Mr. Bintu Narwal, Pro Kabaddi League- Patna Pilots, UP Yodha.

At the 3^rd state level tournament, winners were:

Results:-

Sports

1) Kabaddi Boys

Shahpura (winner)

Ajmer (Runner-up)

2) Kabaddi Girls

Sikar (winner)

Alwar (Runner-up)

3) Throwball Girls

Jaipur (winner)

Shahpura (Runner-up)

4) Volleyball Girls

Jhunjhunu (winner)

Sikar (Runner-up)

5) Volleyball Boys

Shahpura (winner)

Alwar (Runner-up)

Elaborating on this initiative, Mr. Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank, said, “My heartiest congratulations to the winners of AU Bano Champion 3rd State Level Tournament and I wish them continued success in their sports careers. We are proud to witness the sporting glory of these athletes which is a testament of our sincere efforts to bring Badlaav in the lives of rural youth by fostering an organised approach for developing discipline, instilling leadership skills, and building character. Since inception, AU Bano Champion program has closely monitored the progress of the enrolled kids & youth and nurtured them on this journey from Maidaan se Manzil Tak. The program has remarkably cultivated over 55 National Level players, well-groomed and trained under our strategic & focussed initiative. AU Bano Champion is yet another step by AU Small Finance Bank to contribute towards uplifting the community, developing a culture of sports at grassroots and helping sports enthusiasts to bring laurels for their state.”

On this occasion, Shree Rajendra Singh Shekawat, Senior IAS Officer  said, “I want to congratulate all the winners and participants. Seeing these 600 sports enthusiasts participating across 2 days with their utmost dedication and spirit is a proud moment and a significant step towards building a sports-friendly India. It is inspiring to witness a corporate entity like AU Small Finance Bank stepping forward to promote this cause and empower youth from remote areas to take up sports in a systematic way. I am honoured to be part of this occasion and extend my congratulations to AU Small Finance Bank on a successful third season of the AU Bano Champion State-Level Tournament. I am confident we will see many of these young athletes shining on national platforms in the future.”

In addition to Bano Champion, AU SFB, through its CSR arm, AU Foundation, is actively engaged in two other focus areas, Skill Development and Women Empowerment. 

About AU Small Finance Bank

AU Small Finance Bank Limited (AU SFB) is a scheduled commercial bank and has established itself as the largest SFB in India since starting its banking journey in April 2017. Established in 1996 by Mr. Sanjay Agarwal, a first-generation entrepreneur, AU SFB boasts a 29 years-legacy with deep understanding of the rural and semi-urban markets and customer segments. The Bank operates a sustainable business model that facilitates credit to the unserved and underserved retail and MSME customer segments while providing complete banking solutions to its deposit and branch banking customers. As a tech-led Bank, AU has a strong digital presence with innovative products and services like 24X7 video banking, credit cards, personal loans, UPI QRs, payments, merchant lending, WhatsApp Banking, Chatbots etc. and its digital bank application AU0101 remains among the higher rated banking apps in India. 

The Bank operates from 2,400 banking touchpoints across 21 States & 4 Union Territories serving 1.1 Cr+ customers with an employee base of 49,000+ employees. As on 31^st December’24, Bank has a Shareholders Funds of ₹16,602 Cr, Deposit base of ₹1,12,260 Cr, Total Loan Portfolio of ₹1,08,921 Cr and a Balance sheet size of ₹1.43 Lac Cr+. AU SFB enjoys the trust of marquee investors and is listed at both NSE and BSE. It has consistently maintained high external credit Rating and is presently rated ‘AA/Stable’ by CRISIL Ratings, ICRA Ltd., CARE Ratings and India Ratings, while the Bank’s FD is rated ‘AA+/Stable’ from CRISIL Ratings.

Website: www.aubank.in | Twitter: @aubankindia | Facebook: AU Small Finance Bank | LinkedIn: AU Bank

After years of honing her skills and knowledge in fashion and sustainability, she founded
AA WE ARE ECO. The brand’s mission was clear: to women stylish, high-quality clothing made from eco-friendly materials while supporting ethical production practices. Her journey, now rooted in Chennai, continues to bring this vision to life.

A Personal Inspiration

Selvi’s journey with AA WE ARE ECO was also deeply inspired by her daughter, Anjana. As a mother, Selvi wanted to create a future where Anjana, and future generations, could thrive in a world that respects both people and the planet. Anjana’s curiosity and passion for the environment served as a constant reminder for Selvi of why sustainable fashion matters. This personal connection added even more meaning to the brand’s mission, making AA WE ARE ECO not just a business, but a legacy for her daughter and the world she will inherit.

A Fashion Revolution Begins

At the heart of AA WE ARE ECO lies a commitment to using only the finest organic materials. Every garment in the collection is made from 100% organic cotton, a fabric that is kind to the planet. Unlike conventional cotton, which is grown with harmful pesticides and chemicals, organic cotton is cultivated using methods that are gentle on the environment.

This allows Selvi’s creations to help reduce the carbon footprint, conserve water, and protect the soil.

But AA WE ARE ECO’s dedication to sustainability goes beyond fabric. From the beginning, Selvi ensured that every piece of clothing was produced with care for the people who make it. Working closely with artisans and manufacturers who share her values, Selvi made sure that fair wages and safe working conditions were part of every garment’s journey from idea to finished product.

Clothing That Empowers Women

Selvi’s vision for AA WE ARE ECO wasn’t just about making sustainable clothing—it was about creating designs that empowered women. She wanted every piece to not only reflect a love for the environment but also to  something that would help women feel confident, elegant, and comfortable.

From the busy professional to the casual adventurer, AA WE ARE ECO’s collection is designed for the modern woman who wants to look good while making responsible choices. Whether it’s a perfectly tailored dress for a business meeting or a cozy sweater for a weekend getaway, every item is made to stand the test of time, both in terms of quality and style.

A Global Vision

Selvi’s dream didn’t stop at the UK. She wanted women across the world to experience the beauty of sustainable fashion, and her vision began to take shape. As AA WE ARE ECO grew, it expanded its reach, bringing its collections to new markets, with India being the next destination on the

horizon. Thanks to a commitment to worldwide shipping, eco-conscious women across the globe could soon join the movement.

The brand’s mission was more than just selling clothes—it was about creating a global community of women who were ready to make a difference, one outfit at a time.

The Future of Fashion

AA WE ARE ECO continues to evolve, always striving to do better for the planet, the people who produce its clothing, and the women who wear it. With each new collection, Selvi is breaking boundaries, proving that sustainability and style can go hand in hand.

For those who want to be part of this journey and embrace a lifestyle that reflects both elegance and responsibility, AA WE ARE ECO is here to help make that dream a reality.

To discover the latest collections and learn more about the brand’s story, visit [aaweareeco.com](https://aaweareeco.com) or reach out to the team at help@aaweareeco.com.

Follow the brand’s journey on Instagram: [@aaweareeco] (https://www.instagram.com/aaweareeco/) and join the movement towards sustainable fashion.

The winners included Sameer Jasuja as the first runner-up, Vashishth Gehlot as the second runner-up, Prithviraj Singh as the third runner-up, and Saleem Razzak as the fourth runner-up. The event marked a significant milestone in Rajasthan’s fashion and modeling scene.

On Monday, a media interaction was held at Hotel Regal, Jaipur, featuring the top winners. They shared their experiences, challenges, and aspirations associated with participating in Rajasthan’s first and largest state-level men’s pageant. Karan Singh Rajpurohit, along with runners-up Vashishth Gehlot and Saleem Razzak, reflected on their journey, emphasizing the confidence and opportunities gained from this platform. They expressed a shared ambition to explore opportunities at the national level.

The founder and director of Mr. Rajasthan, Anup Chaudhary, highlighted the competition’s significance during the press meet. He shared insights into the meticulous organization of the three-day event, which included various auditions, stages, and tasks to select the top 20 finalists. The pageant offered participants a chance to demonstrate their skills in a dynamic and competitive environment.

Actor Thakur Anoop Singh, as the celebrity guest, added star power to the event, encouraging the finalists to aim higher in their careers. The winners will now have opportunities to work in upcoming movies, web series, music videos, and print shoots, further propelling their modeling careers.

The grand finale brought together male models from diverse cities of Rajasthan, reinforcing Mr. Rajasthan’s reputation as a premier platform for emerging talent in the fashion and entertainment industries.

Sexual shame is a deeply ingrained societal issue that can have lasting effects on mental health and self-perception. Rooted in cultural, religious, and social norms, this shame often leads to guilt, anxiety, and a fractured sense of identity. Despite its pervasive nature, many individuals are beginning to challenge these taboos, advocating for a healthier and more inclusive understanding of human sexuality.

Sradhanjali Dasgupta, a Kolkata-based Senior Consultant Psychologist and the Founder of Wandering Mind by Sradhanjali, plays a pivotal role in this movement. Through her compassionate, evidence-based approach, she empowers individuals to confront and overcome sexual shame, fostering a sense of self-acceptance and resilience.

Sexual shame often stems from early childhood experiences and societal conditioning. Many cultures associate sex with immorality, enforcing rigid behavioral standards that particularly target women. These expectations can lead to internalized shame, resulting in feelings of inadequacy or unworthiness. Sradhanjali emphasizes the importance of addressing these deeply rooted beliefs, as they not only impact an individual’s sexual identity but also their overall mental well-being.

In her practice, Sradhanjali uses evidence-based techniques to help individuals navigate this complex emotional terrain. She encourages clients to examine their beliefs about sexuality, challenging the negative narratives imposed by society. Her approach is tailored to each individual’s needs, ensuring they feel supported and empowered throughout their journey.

Beyond one-on-one therapy, Sradhanjali advocates for open discussions about sexuality in broader societal contexts. She believes that education and awareness are critical to dismantling the stigmas surrounding sex. Platforms like Fabulous She provide an opportunity for her to address these issues and highlight the mental health implications of sexual shame. Her recent article, “Resilience and Renewal,” sheds light on the struggles faced by single mothers, widows, and divorced women, groups often disproportionately affected by these stigmas.

The consequences of sexual shame are far-reaching. Individuals may experience difficulty in forming healthy relationships, reduced self-esteem, and even physical health issues due to chronic stress. Sradhanjali’s work focuses on creating a safe space where clients can confront these challenges, fostering emotional healing and self-empowerment.

Challenging societal taboos is not an easy task, but Sradhanjali believes that small, consistent efforts can lead to meaningful change. By promoting a culture of acceptance and understanding, she inspires individuals to embrace their sexuality without fear of judgment. Her efforts underscore the importance of compassion, both for oneself and others, in creating a more inclusive society.

Sradhanjali’s work reminds us that the journey to overcoming sexual shame begins with self-awareness and education. By addressing the societal roots of shame and empowering individuals to reclaim their narratives, she paves the way for a future where sexuality is no longer a source of stigma but a celebration of individuality and authenticity. For more follow us on: https://www.facebook.com/WanderingMindbysradhanjali

Digital Detox: Unplugging to Reconnect with Yourself

In an age dominated by technology, the concept of a digital detox is becoming increasingly relevant. With smartphones, social media, and constant notifications taking up much of our attention, many individuals find themselves disconnected from their own thoughts and emotions. A digital detox—temporarily stepping away from electronic devices—offers an opportunity to reconnect with oneself and prioritize mental well-being.

Sradhanjali Dasgupta, a Kolkata-based Senior Consultant Psychologist and the Founder of Wandering Mind by Sradhanjali, emphasizes the importance of striking a balance between digital engagement and personal connection. Through her evidence-based and compassionate approach, she helps individuals explore how excessive screen time impacts their mental health and guides them toward healthier habits.

The overuse of digital devices has been linked to increased stress, anxiety, and even depression. Constant exposure to curated content on social media often fosters unhealthy comparisons, leading to feelings of inadequacy. Moreover, the pressure to stay online and available at all times can result in burnout and emotional fatigue. Sradhanjali highlights that this cycle of digital dependency can significantly affect one’s overall quality of life, making digital detox a valuable tool for mental health.

A digital detox does not mean abandoning technology altogether but involves setting intentional boundaries. Sradhanjali encourages clients to identify their triggers for excessive device use, such as boredom or social pressure. By addressing these underlying motivations, individuals can create mindful routines that prioritize face-to-face interactions and self-care.

Reconnecting with oneself during a digital detox can take many forms. For some, it means rediscovering hobbies or spending time in nature. For others, it might involve journaling, meditating, or simply enjoying the company of loved ones without distractions. Sradhanjali advises incorporating these practices into daily life to maintain a sense of balance even after the detox period.

The benefits of a digital detox extend beyond improved mental health. Studies have shown that reducing screen time can enhance sleep quality, boost productivity, and foster deeper relationships. Sradhanjali often integrates these findings into her practice, tailoring strategies to each individual’s lifestyle and goals.

As a mental health advocate, Sradhanjali also raises awareness about the societal implications of excessive digital engagement. Platforms like Fabulous She have featured her insights on related topics, such as resilience and mental health challenges faced by marginalized groups. Her work continues to inspire individuals to take control of their digital habits and prioritize their well-being.

The idea of unplugging may seem daunting in a world that thrives on connectivity, but Sradhanjali believes that the benefits far outweigh the challenges. A digital detox is not just about limiting screen time—it is a step toward reclaiming control over one’s life and rediscovering what truly matters.

By guiding individuals through the process of digital detox, Sradhanjali helps them find clarity and balance in an increasingly chaotic world. Her approach serves as a reminder that while technology can be a powerful tool, true connection begins within ourselves.

For more follow us on: https://www.facebook.com/WanderingMindbysradhanjali

Auxilium Convent School, Dum Dum, Kolkata, hosted a groundbreaking event, "Auxil Exhibicion 2024," on November 8th and 9th, 2024, showcasing the incredible creativity, innovation, and talent of its students. This exhibition was a landmark achievement, going beyond traditional displays to incorporate cutting-edge technology and forward-thinking projects, setting a new standard for educational events in the region.

The event was a vibrant hub of activity, with students from various grades presenting creative models and innovative projects related to diverse subjects.  Attendees were captivated by a wide array of exhibits, ranging from science projects demonstrating complex concepts to intricate art installations that pushed the boundaries of creativity.

What set Auxil Exhibicion 2024 apart was its focus on integrating technology into education. Students presented prototypes and projects utilizing cutting-edge tools and techniques, showcasing their understanding of robotics, artificial intelligence, and other advanced fields. This not only highlighted the school's commitment to providing a future-ready education but also underscored the students' impressive ability to adapt and thrive in a rapidly evolving technological landscape.

The exhibition was a resounding success, drawing a large and enthusiastic crowd.  Eminent personalities, parents, well-wishers, and students and teachers from neighboring schools flocked to witness the impressive display of talent. The atmosphere was electric, filled with a sense of wonder and excitement as visitors interacted with the exhibits and engaged with the students.

"Auxil Exhibicion 2024" was a testament to Auxilium Convent School's dedication to fostering a holistic learning environment that encourages both academic excellence and creative exploration. By providing a platform for students to showcase their skills and innovative ideas, the school has set a shining example for other institutions in the region. This event served as an inspiration, demonstrating the immense potential of young minds when nurtured and empowered.

The impact of Auxil Exhibicion 2024 extended beyond the school walls, leaving a lasting impression on all who attended. It served as a powerful reminder of the importance of investing in education and providing students with the tools and opportunities they need to succeed in the 21st century.  By embracing innovation and encouraging creativity, Auxilium Convent School has paved the way for a brighter future for its students and the community as a whole.

Auxilium Convent School, Dum Dum, has emerged as a pioneer in providing futuristic education in the region, thanks to its collaboration with International STEAM Research (ISR LIFE, USA), the leading STEAM education company. This partnership aligns with the National Education Policy of India, emphasizing the importance of equipping students with essential 21st-century skills such as Critical Thinking, Collaboration, Communication, and Creativity.

The students of Auxilium Convent School have been actively participating in ISR STEAM Experiential Learning classes, where they have been exposed to a wide array of futuristic technologies, including Drones, Robotics, Artificial Intelligence, Coding, Internet of Things (IoT), Augmented Reality (AR), Virtual Reality (VR), and 3D Printing. These classes, conducted by ISR STEAM Experts, have provided students with hands-on experience and practical knowledge, preparing them for the future job market.

The Futuristic Technologies Exhibited at the event is the culmination of the regular STEAM sessions conducted by ISR STEAM Experts for the students of the school. For the first time in the Dum Dum region, students showcased their projects and innovations, demonstrating their proficiency in utilizing advanced technologies, with Auxilium Convent School leading the way. The exhibition featured a diverse range of projects, from drone demonstrations and robotic models to AI-powered applications and 3D-printed prototypes.

The success of this exhibition is a testament to the forward-thinking leadership of the Principal Sr. Aruna and the management of Auxilium Convent School, Dum Dum. Their openness to partnering and collaborating with ISR LIFE, USA, has been instrumental in bringing this transformative educational experience to the students. The school's commitment to providing the best guidance and resources has ensured that students receive top-notch training from experts in the field of STEAM education.

Through the ‘Auxil Exhibicion 2024’ showcasing futuristic technologies Auxilium Convent School has set a new benchmark for educational excellence in the region. The school has demonstrated its commitment to preparing students for the challenges of the future by equipping them with the skills and knowledge needed to thrive in a rapidly evolving world. This event has not only highlighted the students' achievements but also underscored the importance of innovative education in shaping the leaders of tomorrow.

A distinctive element of the Forever Business Awards is the exclusive episode series, dedicated to each award recipient. This series, a central feature of the Forever Business Awards, will highlight each honoree’s journey, achievements, and contributions to their industries. From startup founders to seasoned industry experts, the platform offers an inside look into the minds driving India’s success stories, fostering a spirit of entrepreneurship and innovation.

Adding a dynamic layer to Forever Fashion Week 2024, the event introduces a 100-episode series dedicated to India’s top fashion designers and makeup artists. Featuring one designer and one makeup artist from each state, this series promises an in-depth look into the creative processes of these talented individuals, each of whom will have an individual episode to showcase their skills, journey, and the inspiration behind their artistry. Participants will also be awarded the titles of Best Fashion Designer and Best Makeup Artist in their respective states, celebrating their contributions to the fashion and beauty sectors.

In an exciting development, SHIE LOBO, a renowned talent with a vast portfolio that includes choreographing for Bollywood legends like Shahrukh Khan, Jacquelyn Fernandes, and Alia Bhatt, has been appointed as the Show Director and Choreographer for Forever Fashion Week 2024. Known for her innovative and precise choreography, Lobo is expected to bring a unique vision to the event’s runway, creating an immersive experience that showcases each designer’s collection with an artistry that blends seamlessly with high fashion. Her direction will enhance the runway presentation, promising a memorable experience for designers, models, and the audience alike.

Forever Fashion Week 2024 is set to be an unforgettable celebration of India’s finest in business and fashion, spotlighting innovation, creativity, and entrepreneurial spirit across the nation.

Hyderabad (Telangana) [India], October 1: Munir Yusuf Khan, esteemed Proprietor of Avon Consulting Engineers, was honoured with the prestigious International Buddha Peace Award at a ceremony held in Hyderabad. The event, organised by the Maitry Peace Foundation, recognised individuals who have made significant contributions to peace, social progress, and community welfare.

Mr.Khan received the International Peace Award 2024 for his impactful social activism and exemplary leadership in the structural auditing,  building repairs, and restoration. Under his guidance, Avon Consulting Engineers has successfully completed over 250 projects, specialising in consultancy and PMC services for building repairs and restoration with a focus on sustainability and community impact.

About Munir Yusuf Khan’s Achievements:

– Transformed Avon Consulting Engineers into a leading Mumbai-based Structural and PMC Consultants in building restoration

– Completed over 250 projects with a focus on sustainability and community impact

– Integrated business with compassion, enhancing safety, well-being, and quality of life for residents

– Demonstrated commitment to social responsibility through business ventures and social activism

Quote from Munir Yusuf Khan:

I’m humbled to receive this prestigious award. I believe that business and compassion go hand-in-hand, and I’m committed to driving positive change in our community.

Lucknow (Uttar Pradesh) [India] : Poshak Chikan Studio began as the audacious dream of two best friends, Sanaullah Siddiqui and Shahnara Siddiqui, who dared to pursue their passion during a time when the world was filled with uncertainty. Founded in 2020, at the height of the lockdown, Poshak was born out of necessity and a deep-seated desire to preserve the authentic art of Lucknowi chikankari.

The lockdown was a turning point for Sanaullah, who had gained experience working at a chikankari manufacturing firm. He observed the growing trend of machine-made embroidered chikankari being sold as handcrafted chikankari, which didn’t sit well with him. Driven by the belief that this ancient craft deserved more respect and recognition, he and Shahnara Siddiqui, both teenage college dropouts, decided to take a bold step. Without any initial investment and armed with nothing but determination, they founded Poshak, inspiring many with their audacious journey.

Over the past four years, Poshak has established itself as a leading brand in the industry and a beacon of authenticity. Specialising in 100% handmade Lucknowi chikankari clothing, Poshak is committed to keeping this traditional art form alive. What truly sets the brand apart is its dedication to providing meaningful employment to local artisans, who rely on this craft to sustain their families.

In an era where the line between authentic and imitation is often blurred, Poshak remains steadfast in its mission. The brand’s Instagram account, with over 300,000 followers, serves as an educational platform where the founders share the importance of genuine handcrafted chikankari and expose the machine-made replicas that many significant brands falsely market as authentic. This unwavering commitment to transparency and education has garnered Poshak a loyal and discerning customer base and reassured them about the authenticity of the products they are investing in.

Recently, Sanaullah and Shahnara were honoured to participate in the Ekumbh event organised by Unicommerce, where they shared their journey as panellists. The experience was transformative, allowing them to connect with fellow entrepreneurs and exchange ideas. Engaging in these discussions reaffirmed their belief in authenticity and the importance of supporting local craftsmanship.

The story of Poshak Chikan Studio is not just about building a successful brand. It’s about two young entrepreneurs who, without formal business education or financial backing, managed to carve out a niche in a competitive industry by staying true to their values. More importantly, it’s about preserving a cultural heritage and empowering the artisans who are the true custodians of this craft. This mission resonates with many who are connected to the rich tradition of Lucknowi chikankari.

As Poshak continues to grow, the brand remains committed to its mission: to celebrate the rich tradition of Lucknowi chikankari, support the artisans who create these beautiful pieces, and educate consumers about the actual value of authentic craftsmanship.

Sydney (New South Wales) [Australia] : These days Common man does not have time to even dream about anything when he is buried in his fulltime job, Commute and daily chores. 

Ashish Sahasrabuddhe, Common man from Sydney Australia once dared to dream of making a film and release it in Cinema Hall. He was able to carve his path to the filmmaking while balancing his day-to-day job, routine and daily chores.

Originally from Pune, no background in family, no formal training behind the camera or in front of the Camera, constantly moving against the flow, with his own experiments, failures, determination, consistent efforts without giving up was able to watch the release of his Own Hindi Film “Socially Suna Hai” in Cinema Hall on 11th August 2024 in Sydney Australia.

To backtrack on his educational background, he completed his education in a Marathi Medium school, but he had an interest in the Technology sector and IT Programming. With his limited English skills, he faced initial challenges in learning the intricacies of learning computer programming languages in his initial exposure to the field. Rather than succumbing to disappointment, Ashish refused to give up. Although everyone around him pursued traditional careers like CA or CWA, he still chose to follow his passion for computers. He never followed the crowd and always stayed true to what he loved, whether it was learning to play the Tabla or enjoying the traditional Marathi Dholki. However, despite his efforts, on many occasions, he was replaced by someone better at the last minute. Almost every time when it was show time, he felt overshadowed and under-appreciated by the crowd around him. He decided to pursue a career in IT rather than running after Art. 

Ashish Sahasrabuddhe, Director of THINK GRAND FILMS and Marvel9 pvt ltd, notes on his journey “My confidence kept me moving forward on my path, although I felt that something somewhere was missing, and my potential was stagnating, as I wasn’t able to achieve everything I had aimed for so far in my life; I decided to step up to the challenge and left my comfort zone, by moving to Hyderabad, where I tested my mettle in new technologies. From there, job opportunities took me to the UK, America, and the Middle East, where corporate life, with its exceptional challenges, taught me extremely valuable lessons. My confidence, English-speaking skills, and various other abilities were honed, tested and improved significantly.”

Eventually, an opportunity arose that brought Ashish to Sydney. Here, he settled down with his job, family, and home, finding a city that offered Pune’s cool climate, San Francisco’s work culture, and an excellent work-life balance. However, his desire to do something in the arts never faded. Learning from past experiences, Ashish decided to take matters into his own hands and began working on film projects independently.

Ashish’s journey was not a solo endeavour. His wife, Poonam Sahasrabuddhe, who had her own successful acting career, played a significant role in their creative partnership. From 2001 to 2004, she acted in various Marathi and Hindi television shows, including “Damini,” “Sambandh” (SAB TV), “Aflatoon” (SAB TV), “Popat Zala Re” (ETV Marathi), “Chaar Diwas Sasuche” (ETV Marathi), “Samantar” (ETV Marathi), “Yeh Dil Kya Kare” (Zee TV), “Kirdaar” (ETV Urdu), “Bandini” (Doordarshan), and “Don’t Worry Ho Jaega” (Sahara TV). She was also nominated for the Best Anchor award by Maharashtra Times for “Popat Zala Re.” Her experience and insights have been invaluable in Ashish’s filmmaking journey, making her an integral part of their shared creative pursuits.

In 2016-17, Ashish created an English film titled *”Just One More Day,”* which taught him a great deal about filmmaking. Following this, he produced numerous user videos and rap videos, refining his skills along the way. The concept of *”Arrived in Australia”* emerged from his interest in connecting new entrepreneurs in Australia with the Marathi community through interviews, helping Marathi entrepreneurs expand their reach.

During the COVID-19 lockdown, when traditional filming was impossible, Ashish came up with the idea of creating a web series using mobile phones and remote directions. He wrote a script and involved several artists from Sydney, Melbourne, and Perth to create the first web series called *”Oh My Friends.”* This experience boosted his confidence, leading him to create another web series about his first job experience in Australia, titled *”Oh My Job.”*

Ashish states “I always wanted to do something in Marathi, and after the lockdown lifted in 2021, I started my ideation process to make a film in my mother-tongue, Marathi. I created my first ever Marathi dominant 50-minute short-film called *”Ghar Impossible,”* involving actors and cast of a multitude and rich backgrounds and ethnicities, based on various events in the Australian market.”

With the new-gained confidence that even Marathi is an amazing medium to propagate the messages he wants to reach his audience through his films, he gained the determination to make his first-ever full-length feature Marathi film (1 hour, 13 minutes) in Sydney, Australia, titled, ’The Filmmaker’. Taking on the responsibilities of concept creation, scriptwriting, and direction, Ashish completed the project with Indian, Chinese, and Australian actors residing in Sydney. Without any commercial backing and relying solely on his own savings, Ashish brought this film to life.

The storyline of “The Filmmaker” is deeply rooted in reality, portraying the challenges a common man faces when venturing into the film industry—how people mock you, deceive you, and how even friends might fail to help or pull you down. These aspects resonate not just with filmmakers but with anyone endeavouring enough in starting their own business.

The film won the Best Writer award at the Marathi International Film Festival in New Jersey, USA, and won Best Experimental Film at the CAFE IRANI CHAII INTERNATIONAL FILM FESTIVAL in Mumbai. English-speaking audiences appreciated the film, and thanks to English subtitles, viewers in Australia could easily understand it.

Ashish has created a six-episode series, focusing on the topic of men’s struggles and expectations from society, in English-Hindi. 

Recently he Directed a Hindi Film and released it in Cinema halls. Being on an altogether new trajectory, he worked 3-4 months tirelessly day and night to make it ready to be shown in the Cinema halls. This time, he wrote the screenplay and background score. This film release has put him to the next level of appreciation in the public’s eye. The astounding response made first-time viewers re-watch the film. Following this, Ashish plans to work on more film projects, including another Hindi film, for which he has already written the script, and plans to begin casting and filming soon, all set to be made in Sydney, Australia.

Reflecting on his journey, Ashish is proud of what he has accomplished. From being an ambition-filled person in Pune to actually achieving his dreams and becoming a producer, writer, editor, and director in Sydney, Ashish Sahasrabuddhe’s story is a testament to perseverance and passion. Despite all his achievements, he still considers himself just a mundane person, continuing to pursue his dreams with the same determination that brought him to where he is today.

Instagram: Ash.live.Sydney

Watch his films and web series on YouTube: Ash.live.sydney

However, over the past decade, it has become increasingly apparent that children, after graduating from schools with high grades, and landing traditionally “secure” jobs across sectors, struggle with cornerstone professional skills like coping with stress, empathetic peer interaction, compassion for self, and resilience.

This discovery, globally, has sparked a conversation on re-envisioning the educational landscape. Why are students finding it difficult to learn? Is it anxiety or a sense of uncertainty about the future? Or is there something more?

Read on for a sit down with Monal Jayaram, Co-founder and Director, School of Education and Systems Change (SOESC) at the Piramal Foundation. In this interview, we explore the approach SOESC has taken to mitigate this crucial gap to achieve transformative results.

Q I.  What are some of the challenges that you see impacting children’s education in India today? 

A: Three questions drive our work at the School of Education & System Change at Piramal School of Leadership. First, why are children unable to read and write despite intense country-wide efforts? Second, will focusing only on reading & writing make children future-ready? And third, how can school systems transform to realize that 21st-century education cannot be delivered through 20th-century thinking, behaviour, and systems? In fact, in one of his speeches, PM Narendra Modi too has made a note of this. 

We work with eight hypotheses built over the last 15 years as to why students aren’t learning. And we realize that it stems from their difficult backgrounds. There is violence, abuse, trauma, and neglect that impact a child, which is called Adverse Childhood Experiences (ACE). Research shows that children affected by ACE have a lower brain functioning capacity, further impacting learning problems. 

Then there is the additional layer of social discrimination based on religion, caste, and gender. Child labour and child marriages are still relevant in India. In pure numbers, as many as 4.35 million children aged between 5 and 14 years are still caught in child labour (Census 2011). Nearly one in five young girls in India is married before they turn 18, often dropping out of school as a result.

As we move towards a Viksit Bharat, we have to understand that Foundational Literacy and Numeracy (FLN) is not enough - we have to make a conscious shift towards building 21st-century Competencies. Imagine a school system that enables students to build an entrepreneurial mindset, where their agency and problem-solving skills are nurtured so that tomorrow, they can create jobs for themselves. Most importantly, the underlying factor as we make a shift towards an unprecedented future is to build agency, resilience, and compassion in students.

Q II:  What is unique about SOESC’s approach to addressing these gaps and transforming the education landscape?

A: At the Piramal School of Leadership, our education systems transformation thinking is established in three layers. The first is 21st Century Education which unlocks agency in children and prepares them for the future. The second is Leadership Development and Personal Transformation, which unlocks agency among Middle Managers from government systems; and the third is Organization Development of Government Institutions to transform institutional culture with compassion and Sewa Bhaav.

We have evolved seven potential solutions - Social, Emotional, and Ethical Learning (SEE Learning), Project-based Learning, Aesthetic Literacy, Physical Literacy, School to Work, Compassionate Gender-transformative Education, and Digital Literacy. Our solutions are integrated into the government system to make a sustainable impact. This happens via processes like assessment reform, scholarship reform, reforms in the State Institute of Educational Management and Training (SIEMAT), State Council of Educational Research and Training (SCERT), and District Institute of Educational Training (DIET), process reengineering, and governance reform.

Over the last 15 years, our interventions have demonstrated behavioural change across middle managers and teachers and achieved improvement outcomes in 21st-century competencies, like critical thinking, compassion, and life-long learning. 

Solutions like SEE Learning have shown over 11% improvement in students’ 21st-century competency scores, and solutions like Project-Based Learning have shown over 20% improvement in student performance from middle and secondary schools in Language, Math, and Science. 

Our approach has enabled us to work in 91 districts across eight states. We collaborate with over 200 state institutions, 1.6 lakh schools, 12.5 thousand Middle Managers, and 6.5 lakh teachers to serve approximately 1.2 crore children.

Q III. Why do you think India, particularly Rajasthan, needs SEE Learning today?

A. The world we live in is becoming more dynamic. The ever-evolving technology landscape, the impending climate crisis, and the resulting shift in the job market requirements are making it important to equip adolescents with life skills beyond the academic curriculum. Students today need to be resilient to varying degrees of change. Our National Education Policy 2020 also highlights the importance of SEE Learning for the holistic development of children.

Specifically, in the case of Rajasthan, we have spoken with education authorities who have themselves recognized that early marriage, early pregnancy, and child labor exist despite best efforts. Officials at the centre and state have also shared a deep concern around rising cases of suicide and related mental health concerns, as well as social-emotional well-being among adolescents. I believe the need for something as revolutionary as SEE Learning becomes apparent even more so.

Q IV: Has the status quo changed since SOESC, PSL jumped into action in Rajasthan?

A: There are different signifiers to how our work in Rajasthan has been transformative. If we look at pure numbers, from operating in only one district (Jhunjhunu) in 2019, today we reach 33 districts across the state.

There are also moving stories of transformation. For instance, there’s one of a  14-year-old girl from Chirawa, Rajasthan. Such was her emotional struggle that the inability to express herself resulted in outbursts of anger and isolation. And then, through our SEE Learning intervention, which we did in partnership with the Government of Rajasthan, she was introduced to grounding exercises. Today, she has acquired the tools to identify and express her emotions effectively.

It’s not just students - even teachers, government officials, and the foundation’s staff, who once grappled with emotional pressures, are transformed today. We can see this transformation even at senior levels within the state education ecosystem. For example, Shri Kamalendra Singh Ranawat ji, the Deputy Director of Rajasthan State Council of Educational Research and Training (RSCERT), was feeling quite overwhelmed with his daily routine. Today, however, he’s a trainer for the SEE Learning program in the state, teaching his colleagues how to build emotional resilience.

Q V. What is the way forward now, from here?

A. I can confidently say that the future of SEE Learning now holds higher promise. Through continued collaboration among educators, policymakers, researchers, NGOs, and communities, we are today better placed to create holistic learning environments. I believe it’s essential to recognize that integrating social, emotional, and ethical learning into educational practice is crucial for cultivating responsible, empathetic, and resilient individuals.

Bangalore (Karnataka) [India] August 1: August 1st marks World Lung Cancer Day, a global event dedicated to increasing awareness about lung cancer, its risks, and the importance of early detection. Lung cancer remains the leading cause of cancer-related deaths worldwide, underscoring the urgent need for continued vigilance and comprehensive strategies to tackle this critical health issue.

Risk Factors and Symptoms

Lung cancer’s primary risk factors include smoking, exposure to secondhand smoke, asbestos, radon gas, and chronic lung diseases. These factors contribute to the development of lung cancer, which often remains asymptomatic in its early stages. Early symptoms can be subtle and easily mistaken for less serious conditions. Common early signs include a persistent cough, which may be overlooked as an allergy or a mild respiratory issue.

As the disease progresses, more severe symptoms can develop, including:

• Chest pain
• Pleural effusion (fluid around the lungs)
• Hemoptysis (coughing up blood)
• Unexplained weight loss
• Loss of appetite
• Bony pain
• Seizures
• Headaches

Recognizing these symptoms and seeking medical advice promptly is crucial for early diagnosis.

Importance of Early Detection

Early detection is vital for improving survival rates in lung cancer patients. For high-risk individuals, such as long-term smokers or those exposed to occupational hazards, regular screening with low-dose CT scans of the chest can facilitate early diagnosis. These scans can identify tumors before they cause significant symptoms, allowing for earlier intervention.

Treatment Options

The treatment of lung cancer depends on the stage of the disease. In early stages, surgery is often the most effective treatment option. Surgical procedures, such as lobectomies (removal of part of the lung) or pneumonectomies (removal of an entire lung), can be curative.

For more advanced cases, a combination of therapies is used. Chemotherapy involves the use of drugs to kill or halt the growth of cancer cells. Targeted therapies focus on specific genetic mutations that drive cancer progression, while radiation therapy targets and destroys cancer cells, often in conjunction with other treatments.

Collaborative Efforts in Lung Cancer Management

Combating lung cancer requires a multidisciplinary approach. Surgical oncologists, along with other healthcare professionals, play a crucial role in diagnosing and treating the disease. Government policies, including public health initiatives and research funding, are essential for supporting early screening and effective treatment strategies.

Non-governmental organizations (NGOs) also play a significant role by offering support, raising awareness, and providing resources for patients. Their work in health education and advocacy helps promote preventive measures and improve public understanding of lung cancer.

Expert Insight

For insights into lung cancer treatment and management, Dr. Nataraj Naidu R offers extensive expertise in the field. Dr. Naidu is a highly regarded Robotic Surgeon and HIPEC Specialist, with qualifications including MBBS, MS, DrNB (Surgical Oncology), FMAS, FAIS, and FICRS. His experience in surgical oncology and advanced treatment techniques contributes significantly to patient care and outcomes.

Dr. Nataraj Naidu R

MBBS, MS, DrNB (Surgical Oncology)

FMAS, FAIS, FICRS

Robotic Surgeon and HIPEC Specialist

Ray Speciality Clinic

Consultant Surgical Oncologist at Prakriya Hospital 

Moving Forward

Addressing lung cancer effectively requires a combined effort from patients, healthcare providers, policymakers, and organizations. Increased public awareness, advancements in screening and treatment technologies, and collaborative efforts are key to reducing the impact of lung cancer.

World Lung Cancer Day serves as a reminder of the progress made and the ongoing work needed to improve outcomes for those affected by this disease. By working together and continuing to advocate for better screening, treatment, and education, we can make significant strides in the fight against lung cancer.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Mumbai (Maharashtra) [India], July 31: They say, you don’t take a shot…you make a shot”-  Actor and Producer– Aarushi Nishank gears up for her project “Life Hill Gayi” starring Mukti Mohan, Vinay Pathak and Bhagyashree which will be streaming on Disney+ Hotstar from August 9.

“Life Hill Gayi” is the result of Aarushi Nishank’s long and interesting journey of being in front of the camera and her love for storytelling. Not only has she produced this captivating series, but she also conceptualized it, driven by a deep desire to celebrate and promote the rich culture of her beloved Uttarakhand. Aarushi’s unique vision shines through as she endeavours to showcase the serene and awe-inspiring beauty of Uttarakhand, portraying India through the enchanting lens of this magnificent region. Her passion for her homeland is evident, making “Life Hill Gayi” a truly mesmerizing journey into the heart of Uttarakhand’s cultural and natural splendour. 

As a young producer who is full of ideas, Aarushi aims to venture into unexplored realms of production by experimenting with new themes and subjects. She envisions delving into revolutionary and untrammelled areas and thus being able to discover her inner self using the limitless possibilities and scope of cinema.

Watch the trailer here- https://youtu.be/7V77GFLdKpE?si=j2AE797CrxRkL97s 

“I am incredibly excited for ‘Life Hill Gayi.’ This series is a reflection of my deep love for entertainment and my passion for showcasing the rich culture and breathtaking beauty of Uttarakhand. Through this project, I aim to bring the serene and awe-inspiring landscapes of my homeland to a global audience. ‘Life Hill Gayi’ is a journey into the heart of Uttarakhand, and I can’t wait for viewers to experience the magic and charm of this remarkable region”, says Aarushi Nishank.

New Delhi (India), July 10 : Hitangshu Sarmah, better known as DonnyJ, from the heart of India, embarked on his musical journey at the age of three. Despite academic struggles and facing a severe drug addiction, music was his constant solace. Throughout school and college life in Delhi and Noida, Donny felt like a pariah. However, his exemplary musical talent drew people to him. Primarily a vocalist, he performed at numerous events across India, captivating audiences with his stage presence and eccentricity.

In India, he performed at prestigious festivals like the Kut Festival in Manipur and the NEC Tamchon Football Tournament, with dedicated performances broadcast on national television channels like Doordarshan. As a pivotal figure in the Underground Music League, he helped establish a vibrant Hip-Hop and R&B scene in Delhi.

As college life ended, Donny aimed for his dream of attending Berklee College of Music. Against the odds, he was accepted, but Berklee turned out to be a different experience than expected. Financial struggles often left him scavenging for food, yet his creativity flourished. Producing and releasing his own music, Donny realized that true fulfillment lay in arriving at the pinnacle of one’s craft.

In the U.S., Donny continued to build on his success. As the lead singer of The CharlieChords, he led the group to the quarter-finals of the Varsity Vocals ICCA international a cappella competition. With the circle singing group The Lotus Sound, he performed at events like JP PorchFest and Make Music. His role as lead vocalist for the renowned R&B/Funk band The Pulse of Boston cemented his reputation on the East Coast.

After Berklee, Donny juggled multiple jobs while releasing original music. Moving to Tampa, he adopted a rigorous schedule of releasing new music weekly, inspired by artist Russ. This intense period refined his artistic vision, focusing on creating great art over garnering external validation.

Donny’s solo career has been equally impressive. His singles, including “Pure,” “Coming Home,” “Mad Love,” “Paid For It,” and “Let The Music Kill The Pain,” received widespread recognition from major music outlets. Performances on Doordarshan’s New Year’s Eve specials and exploits with the Underground Music League solidified his status as a trailblazer.

Looking ahead, Donny’s journey continues with collaborations with renowned producers and engineers Nando Costa, Noran Beatz, and Abram. As a self-produced artist, he is slated to release a new album, “Love Is The Only Way Out,” and numerous singles like “Savour,” “She And Him,” and “Payback.”

Donny’s story is one of resilience and relentless pursuit of artistic greatness. From a struggling student in New Delhi to a celebrated musician on the international stage, his journey is a testament to his unwavering dedication and passion for music. As he continues to create and inspire, Donny remains a beacon of hope and a symbol of the transformative power of music.

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In a world where extraordinary experiences are often confined to the privileged few, Emergence, under the visionary leadership of Akash Kothari, is breaking barriers to bring world-class events to the doorstep of its audience. Founded with a bold vision and unwavering commitment, Emergence has quickly carved out a niche for itself in the event management landscape.

Emergence stands out for its philosophy of creating unforgettable experiences that are typically accessible only at a high cost. The company’s innovative approach to events has garnered a dedicated following, and this is particularly evident in their flagship concert series, “Those Who Know, They Know.” Now in its second edition, the concert will take place on June 22, 2024. What sets this concert apart is its intriguing element of mystery—the lineup and venue are kept secret, adding an element of surprise and excitement for the attendees.

This year’s edition promises to be groundbreaking, as Emergence will debut a 3D holograph stage, a first for India. This cutting-edge technology will transform the concert experience, immersing the audience in a spectacle unlike anything they’ve seen before. Last year, the event featured a 200-foot-wide LED screen, setting the trend for 2023. Now, with the introduction of holographic technology, Emergence continues to push the envelope, redefining what is possible in live entertainment.

Akash Kothari’s journey with Emergence is not a solo endeavor but a collaborative symphony. Alongside his partners, Vidhanth Jain and Rachit Desai, Kothari has built a robust foundation for the company. Their shared passion and complementary skills have been instrumental in realizing Emergence’s grand visions with precision. This united front has enabled the company to execute events that are not only ambitious but also meticulously planned and flawlessly executed.

Safety and convenience are paramount for Emergence, which is why they are providing shuttle services for attendees. This thoughtful addition ensures that guests can enjoy the concert without worrying about transportation, further enhancing the overall experience. The company’s dedication to the well-being of its audience is a testament to their commitment to excellence.

The hard work and dedication of the Emergence team are evident in every event they curate. They strive to deliver unparalleled experiences that resonate with their audience, creating memories that last a lifetime. As Emergence continues to innovate and set new standards in the industry, it is clear that they are not just an event management company but pioneers of experiential entertainment.

In summary, Emergence, under the guidance of Akash Kothari and his partners, Vidhanth Jain and Rachit Desai, is redefining the event landscape in India. Their innovative approach, commitment to safety, and unwavering dedication to their audience have positioned them as leaders in the industry. As they prepare for the second edition of “Those Who Know, They Know,” featuring India’s first 3D holograph stage, Emergence is poised to deliver yet another unforgettable experience, solidifying their reputation as creators of extraordinary events.

More details about the event at

New Delhi (India), June 24: In a bold move that has taken the Indian film industry by storm, Abhimanyu Datta has made his highly exciting Bollywood debut with the controversial film “JNU: Jahangir National University.” 

This comedic drama, set against the backdrop of the controversial University based in national capital, has not only captivated audiences but also positioned Abhimanyu as a standout performer with a unique acting flair. 

Drawing comparisons to the beloved British character Mr. Bean, Abhimanyu’s acting has been hailed as both refreshing and amazing.

“Jahangir National University,” directed by the critically acclaimed Vinay Sharma, delves into the life of a bumbling yet endearing students navigating the chaotic world of university politics and academic pressures. 

Abhimanyu’s character, with his impeccable timing and expressive physical acting, has struck a chord with viewers. His performance is a masterclass in silent acting, reminiscent of Rowan Atkinson’s iconic role as Mr. Bean. 

The film’s success lies not only in its narrative but also in Abhimanyu’s ability to convey a wide range of emotions without uttering any lines, a feat that is both challenging and rare in Bollywood.

Critics and audiences alike have been quick to draw parallels between Abhimanyu and Mr. Bean, applauding his ability to evoke feelings through sheer physicality and facial expressions. 

Social media has been abuzz with clips and memes of Abhimanyu’s standout scenes, further solidifying his place as India’s answer to the globally adored Mr. Bean. 

This comparison is not made lightly; it speaks volumes about Abhimanyu’s talent and potential to carve out a niche in the comedy genre.

Fans have flooded social media platforms with praise, with many calling for more such roles from the budding actor. 

As Abhimanyu basks in the success of his debut, industry insiders predict a bright future for the actor. 

With his unique brand of acting and undeniable charm, Abhimanyu Datta is poised to become a household name. 

As Bollywood continues to embrace diverse storytelling, Abhimanyu’s emergence as a new actor signals a promising shift in the landscape of Indian cinema. Audiences eagerly await what this new Mr. Bean will bring to the silver screen next.

Backed by the masterful production of Prateek Gandhi, “Mere Nahi Ho” boasts intricate arrangements and skillful instrumentation that elevate the music to new heights. From stirring guitar riffs to a pulsating rhythm section, each element of the composition adds layers of texture and emotion, creating a rich sonic tapestry that captivates from start to finish.

“Mere Nahi Ho” has received immense love from the audience, garnering over 650k views on YouTube and counting. With such overwhelming support, Shiraz Ahmed’s foray into the music industry has been met with resounding acclaim, further solidifying his status as a rising star in the industry.

With “Mere Nahi Ho,” Shiraz Ahmed embarks on a new chapter in his career, showcasing his creative spirit and unwavering dedication to his craft. As the teaser for the song prepares to release, anticipation mounts for what promises to be a stellar debut, reaffirming Shiraz’s position as a rising star to watch in the music scene.

In an industry where talent knows no bounds, Shiraz Ahmed’s foray into music with “Mere Nahi Ho” is poised to leave an indelible mark, captivating audiences and cementing his status as a versatile artist with an undeniable flair for storytelling through music. As the release date approaches, all eyes are on Shiraz Ahmed as he prepares to enchant listeners with his musical prowess and heartfelt performances.