Hilton Signs Strategic Licensing Agreement with Olive by Embassy to Bring 150 Spark by Hilton Hotels to India

“We are committed on expanding our presence in South Asia,” said Kevin Jacobs, chief financial officer & president, Global Development, Hilton. “Rapid middle-class formation continues to take place across this dynamic region, where we see tremendous long-term growth prospects for Hilton. Following international debuts for Spark in the United Kingdom and Canada, there is a compelling opportunity for the brand’s flexible model, coupled with Hilton’s powerful network and commercial engine, to capitalize on the fast-growing premium economy segment in India. Alongside our longtime partner, The Embassy Group, we look forward to accelerating Hilton’s growth across this key market and welcoming many new guests into our network.”  

Jitu Virwani, Chairman & Managing Director, Embassy Group, said, “Today’s agreement marks an important step forward in our partnership with Hilton. Spark by Hilton is the ideal brand to capitalize on the country’s growing middle-class, its infrastructure investment push, and its burgeoning hospitality sector. With Embassy’s deep understanding of the market, and the local expertise of our franchise partners, we believe that this is the beginning of an exciting journey to redefine the premium economy segment.”

Hilton’s recent signings across its luxury, full-service, and focused-service segments underscore the strength of its brand portfolio as the company expands into India’s major states and cities. Notable signings include the introduction of the award-winning Curio Collection in Bengaluru, Jaipur’s first Conrad, and the entry of the Hilton flagship brand into Udaipur and Lucknow. Waldorf Astoria in Jaipur, anticipated to open by 2027, further highlights the appeal of Hilton’s luxury offerings and reinforces the company’s commitment to growth in Tier II and III cities. 

Kahraman Yigit, Co-founder & CEO, Olive by Embassy, says, “We are seeing a huge demand in the country for premium economy accommodation and reliable quality stay experiences. This gap is currently unmet. With no other product quite like it in the premium economy segment, Spark by Hilton is a much-needed, consistent brand that will provide an impetus for the overall market to grow. We believe that this disruptive offering is the right one for investors, developers, and owners looking to maximize their returns.”

In 2024 alone, Hilton has made significant strides across South Asia. The company made its debut in Nepal with the opening of Hilton Kathmandu and expanded its full-service portfolio with the opening of DoubleTree by Hilton Whitefield. Hilton Gurugram Baani City Centre, Hilton Garden Inn Surat, and Hilton Garden Inn Jabalpur are also on track to open by the end of the year.

Hilton’s accelerated growth in South Asia is fueled by its award-winning workplace culture, which positions the company as an employer of choice, attracting and retaining top talent in the industry. Hilton was recently recognized as the #1 Company to Work For in India by ‘Great Place to Work’ for the second consecutive year, and remains the only hospitality company in the market to achieve this prestigious recognition in both 2023 and 2024.