Glucon D and MY FM Joined Forces to Energize Ahmedabad’s Traffic Police

This initiative was spread across 15 days catching millions of eyeballs, reaching to 20000 Ahmedabadis with a refreshing glass of Glucon D, 3000 traffic policemen every afternoon across 60 major cross roads. This initiative also garnered a cumulative reach of over 5 million people on social media videos grabs during the campaign.

One of the highlights of the activity came when the GLUCON D branded truck visited thousands of on-duty traffic enforcers stationed around the Narendra Modi Cricket Stadium during the IPL playoffs last month. Glucon D seized the opportunity to extend its support to thousands of dedicated officers ensuring that they remain energized and hydrated throughout their duty hours.

The core concept revolved around serving chilled glasses of Glucon D to the on-duty traffic police personnel apart from commuting Ahmedabadis, offering instant energy and hydration to combat the scorching heat.

Through “Thakaan Gone, Energy On,” GLUCON D not only provided physical refreshment but also boosted morale and recognized the tireless efforts of those who keep Ahmedabad moving safely.